David Leff has been the Principal at Simia Farra Accountants since 1992.
As a business owner himself, he understands the issues that confront business owners. He primary focus is helping clients with strategies to grow their revenues, profits and business value.
He takes a hands on approach with clients and regularly visits clients at their place of business. David says,”I get an insight into the client’s business that you simply can’t see from the office.
You get a feel for their product or service, systems, equipment and staff that is invaluable. I also find clients are more open on their home turf and the service is a real point of difference to other accounting firms where the staff are glued to their chairs”.
David’s objective with clients from day one has been to solve their tax and financial problems and make sure they capitalise on opportunities as the present themselves. He is emphatic about the team becoming very knowledgeable about the clients’ businesses and says. “When you truly understand the business and the specific industry issues you can develop strategies and formulate solutions using the right set of consulting tools. If you really want to help business owners understand their numbers and improve their results you have to speak their language and know what the industry benchmarks are so you can identify what is working in the business and what needs working on.”
Over the years David has built a great rapour with clients and he is passionate about the success of his clients. He attributes the sustained growth of the firm to a number of factors including his focus on niche markets, the quality of the team and the fact he knows that clients need a tax return but want to grow their business and their wealth. “The accounting market is very crowded with more than 9000 firms in the UK and we need to be different to stand out in the crowd.